The Minnesota-based company said it was phasing out Mia the butter … Known as … Land O'Lakes brings cooks and bakers of all experience levels together to share and find inspirational recipes, tips, how-tos, and more. And by “some” it’s one person who is the Native American version of “Karen.”. The company has removed the iconic female Indian from their butter packages, replacing her with nothing. Land O’Lakes is quietly changing its look, and the American Indian maiden on the Minnesota company’s butter and dairy packaging for nearly a century is disappearing. Weird, right? We live in a politically correct time, so maybe it was time to get rid of it. Jan 05 Look out Uncle Ben, Aunt Jemima, and Mrs. Butterworth. The Minnesota-based farmer cooperative announced earlier this year it redesigned its packaging to focus on … Chief Dances with Wokeness has scalped the Land-O-Lakes Indian maiden. In 1939, she was redesigned as a native maiden kneeling in a farm field holding a butter box. Vaccines are on the way, and nursing homes need to get residents to them. The Land O'Lakes Native American Logo Removal refers to the online reaction to a design change made by the Land O'Lakes butter cooperative, which removed the Native American woman, also known as the "Butter Maiden" at the center of the logo. WATCH: How women in Iowa are leading farmland conservation efforts. The artwork for Minnesota's Land O' Lakes butter packaging is classic, dating back to 1928 when it was first created by Brown & Bigelow illustrator Arthur C. Hanson. Land O'Lakes butter has been encased in packaging bearing the logo of a "butter maiden" since 1928. Jan 05 The legendary packaging is good for two rather nerdy tricks: A) a very trippy optical illusion and … Land O’Lakes, which is headquartered in Arden Hills, posted $14 billion in sales in 2019. WATCH LIVE: Congress holds joint session to confirm Electoral College vote, Read Trump insists that Pence can decertify results, Read After nearly a century, Land O’Lakes is quietly removing the Indian maiden from its butter packaging, multiple sources reported. Native people have called the imagery racist, and that it goes “hand-in-hand with with human and sex trafficking of our women and girls … by depicting Native women as sex objects,” according to North Dakota state Rep. Ruth Buffalo, D-Fargo, who is a registered member of the Mandan, Hidatsa and Arikara Nation. Learn more about Friends of the NewsHour. After almost 100 … I don’t want to start a whole thing here, but that packaging is offensive as hell to sunsets, trees, and especially lakes. The son of the man who drew the Land O’Lakes butter label featuring a Native American woman is speaking out after the company removed the image following complaints of racism. Tanya Roberts, Bond girl and ‘Charlie’s Angels’ star, dies at 65, By Zeke Miller, Jill Colvin, Associated Press, By Steve Peoples, Bill Barrow, Russ Bynum, Associated Press. For nearly a century, an illustration of a Native American woman with a feather in her hair has adorned the packaging of Land O’Lakes cheese and butter products. Known as Mia, the woman was shown sitting in a serene landscape of lakes and woods. The company has ditched their long-time mascot because apparently someone thought it was racist. We could both be wrong, and Land O’Lakes told the truth when it said the logo redesign was to recognize the dairy farmers who make its products. Packages of Land O' Lakes butter are shown at a grocery store, Tuesday, Nov. 12, 2019. Maybe they should have put Joe Biden on the package like the democrats did and called it “Land-O-Senility.”. The logo was updated ("modernized") once in 1939, again in the '50s, and has undergone minor modifications here and there since. 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